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0800 195 4926

Customer Service & Help Lines Open Mon-Fri 9am-6pm, Closed Saturday & Sunday

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Who is EasyGAP? is an online trading name of Aequitas Automotive Ltd. Aequitas Automotive Ltd was formed in 2010 by a group of colleagues and senior managers who had many years of experience in the retail motor industry in the UK.History of Aequitas Automotive Ltd


The company was formed with one idea in mind. To provide a better deal to UK consumers buying motor vehicles in dealers. Our founders recognised that the 'add-on' products at motor dealers did not always represent the best value to the car-buying public. As internet usage exploded, it was clear there was a position in the market to take the sale of GAP Insurance online.


With that in mind, Aequitas Automotive Ltd launched our EasyGAP brand online in the late summer of 2010. Like all new businesses, it did take some time for public recognition to come. However, as the online market for GAP Insurance grew, so did the interest of some of the larger consumer and media names in the UK. EasyGAP was featured by the likes of Which?, Honest John and Martin Lewis' MoneySaving Expert. 


Such attention only helped the EasyGAP brand grow and grow.


What does make EasyGAP different is our approach to the market. Many online providers are limited to offering products from only one underwriting insurer. Our company decided that we liked the idea of providing alternative products also, to ensure our customers can get the very best value and product features for their particular circumstance. To do this Aequitas Automotive Ltd decided to launch sister brands to run alongside EasyGAP in the UK market.


Since 2010 we have also developed the,, and websites in the UK. By having these alternative options it does allow us to compare and contrast a range of products for our customers.


Where you can find Aequitas Automotive Ltd


Aequitas Automotive Ltd has grown from strength to strength over the last decade and continues to invest in underpinning our brands, staff, and customers. In 2015 Aequitas Automotive Ltd purchased and redeveloped our own head office (the days of renting were over!)Aequitas House


Today, the renamed Aequitas House resides in the historic Hamilton Square district of Birkenhead. Hamilton Square boasts the most Grade 1 listed buildings in the UK, outside Trafalgar Square in London. Aequitas House is around 6,000 square feet of commercial office space situated at 56 and 57 Hamilton Square, next to Birkenhead Town Hall. 


Aequitas Automotive brands have provided products and information to hundreds of thousands of UK vehicle buyers over the last decade. Our aim is to continue to innovate and provide the very best products and value in the marketplace.